Conversational automation

Conversations that answer,
qualify and hand off.

ChatThru lets a business deploy an assistant on WhatsApp in an afternoon — menus that actually work, orders that get paid, and a clean handoff to a human the moment a conversation needs one. One platform, many clients, no code.

Built for agencies and multi-brand operators in South Africa and beyond.

What you actually get

Not a chatbot that guesses. A deterministic state machine you can read, test and change — plus a human on the other end when the script runs out.

Buttons, not guesswork

Every transition runs on a tap. No intent classification, no hallucinated answers — the same message always produces the same reply.

Human handoff that works

Escalate to a person and the bot genuinely stops for that customer. Their messages are still logged, unread counts still climb, and one tap hands control back to the automation.

One workspace per service

A client can run WhatsApp support and Instagram DMs as separate automations, each with its own number, bot and history — without them tripping over each other.

Built for agencies

Tenants, clients, workspaces and roles are first-class. Onboard a new brand without touching code, and keep their data walled off from everyone else's.

Commerce where the chat is

Catalogs, order tracking, quotes and payment links delivered in the thread the customer is already reading.

Credentials stay secrets

Channel tokens are encrypted at rest with a key that never lives in the database, and are masked in every API response.

How it works

Four steps from a phone number to a live conversation.

Connect a channel

Link a WhatsApp Business number (or a Facebook Page, Instagram account, TikTok business account) to your workspace. Credentials are encrypted before they are stored.

Build the conversation

Pick a template or draw your own in the studio: states, the buttons that leave them, and the messages that fire on arrival. Everything is validated before it can go live.

Test before publishing

Run the flow in a simulator, publish a version, and roll back by publishing the previous one. Live traffic picks the change up immediately.

Watch, improve, take over

Read every transcript, promote a customer to a human, track orders, and see which steps people abandon.

Platforms

The same assistant, wherever your customers already are. WhatsApp first, because it is the richest surface — the rest follows.

WhatsApp Business Facebook Messenger Instagram Direct TikTok Business Telegram

For agencies

If you run automations for other businesses, the structure is already in place: tenant → client → workspace. Each client gets their own automation services, each workspace its own number, bot and inbox.

Roles that mean something

Owners, admins, billing managers, inbox agents and read-only viewers — scoped per organisation and per workspace.

An audit trail

Publishing a bot, changing a role, granting access: privileged actions are recorded with who did it and when.

Quotas you can see

Conversations, seats and message volume per plan, visible before they become a surprise invoice.

Want to see it on your own number?

We onboard a small number of clients at a time, because setup is done with you rather than to you.

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